Professionals
Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Employers
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
LOGIN / REGISTER
Join Today... It's free!
Already a member?

Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook
Please Login to Continue:
News Options

Latest News

Category Subscriptions

Story Subscriptions

Categories

Advertising / Promotions / PR (2099)

Brand / Product Marketing (792)

Career Development (1755)

Category Management (8)

Company News (1882)

Financial / Trade Spend (21)

Food / Product Development (1608)

Foodservice (41)

HR / Recruiting (3638)

Industry Events (379)

Market Research (1184)

Retail (4253)

Sales / Customer Development (157)

Senior Leadership (1279)

Shopper / Trade Marketing (115)

Supply Chain / Logistics (200)

Guinness brings back Irish ambassadors for St. Patrick’s Day | Marketing Mag

Post Response | Subscribe to Story



Displaying Stories 1 - 1 of 1.
first | previous | 1 | next | last

CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
March 17, 2014 | Rebecca Harris

Guinness flew in two Irish brand ambassadors to promote a four-day St. Patricks’ Day celebration. Last year, the Diageo beer brand tapped six Irish recruits for an “anti-green-beer” campaign and two of them have returned this year.

http://www.marketingmag.ca/news/marketer-news/guinness-brings-back-irish-ambassadors-for-st-patrick%E2%80%99s-day-104069
 

Post Response